Coach

Coach New York

  • Produced comprehensive communication strategy for communications vice president

  • Identified key insights from quantitative research and formulated competitive advantage and messaging

  • Supported gross profit increase of 1.8% in the first nine months

  • An image of a perceptual map

    Perceptual map of the competitive set

  • Image of the perceptual map of the single best competitive advantage

    Perceptual map of the single best competitive advantage

  • Identification of the single best competitive advantage (SBCA) for the current line (CL)