Image of Columbia University Irving Medical Center sign.

Columbia University

Columbia University Irving Medical Center

  • Created rebrand with the Medical Center’s Chief Communications Officer

  • Managed new-brand launch teams and subsequent brand extensions; directed vendors and support groups

  • School gifting increased 11.4% within first year of new brand

  • Hospital and school ranking rose to #4 nationwide in three years from #6

  • An image of a Vagelos College sign.

    Vagelos College signage

  • An image of Vagelos College photography and communications.

    Vagelos College photography and communications

  • An image of CUIMC signage.

    Columbia University Irving Medical Center signage