Columbia University
Columbia University Irving Medical Center
Vagelos College of Physicians and Surgeons
Mailman School of Public Health
School of Nursing
College of Dental Medicine
Created Medical Center rebrand with the Chief Communications Officer
Managed new-brand launch teams and subsequent brand extensions; directed vendors and support groups
School gifting increased 11.4% within first year of new brand
Hospital and school ranking rose to #4 nationwide in three years from #6